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mike's hard lemonade

Group Creative Director- Alex Abrantes
Creative Directors- Laszlo Szloboda & Daniel Grech
Senior Art Director- Caroline Mortensen
Senior Copywriter- Chloe Bayhack
Senior Producer- Pim Leeuwenkamp
Production Company- Cortez Brothers & Argentinacine
Director- Martin Holtzman

We all want to fit in. Sometimes, we even say things we don't mean, and have drinks we don't like. In this spot, mike's shows how exhausting being a 'yes man' is — and how much of a relief it is to be yourself, drinking something you actually like: real lemonade mixed with vodka.