Creative Director- Seth Kelly
Art Director- Caroline Mortensen
Copywriter- Chloe Bayhack
Director- Katie Sadler
Production Company- Crooked River
Producer- Brian Schierman
This campaign for The Real Cost taps into the mindset of how teens are socially motivated to use tobacco. We want teens to come away from this spot knowing that when you smoke cigarettes, even if you don’t see it, addiction is lurking.