The Real Cost is an award-winning tobacco prevention campaign geared toward teens 13-18 by the FDA. This work is apart of the always on social content for teens at risk of using electronic nicotines devices (ENDS) such as vapes. As an art director on this campaign we worked on creating, producing, and editing content that looked native to each social platform.
Creative Director- Seth Kelly
Senior Art Director- Kristen Cleghorn
Art Director- Caroline Mortensen
Copywriter- Laura Eve Engel
Animator- Jen Vu