The Real Cost is an award-winning tobacco prevention campaign geared toward teens by the FDA. This work is apart of the always on social content for teens at risk of using electronic nicotines devices (ENDS) such as vapes. As an art director on this campaign we worked on creating, producing, and editing content that looked native to each social platform.
Creative Director- Seth Kelly
Senior Art Director- Kristen Cleghorn
Copywriter- Laura Eve Engel
Animator- Jen Vu
We made videos that personify a set of healthy lungs that can smile and talk and deliver facts about the dangers of cigarette addiction.