The Real Cost is an award-winning tobacco prevention campaign geared toward teens by the FDA. This work is apart of the always on social content for teens at risk of using smokeless tobacco. As an art director on this campaign we worked on creating, producing, and editing content that looked native to each social platform.
Creative Director- Seth Kelly
Senior Art Director- Kristen Cleghorn
Copywriter- Laura Eve Engel
Animator- Jen Vu
What if dip was literally screaming at you every time you opened the lid? It would be so loud and so embarrassing that you’d think twice about dipping.
We recorded a custom track of a screamo-style song listing some of the mix of 4,000 toxic chemicals in dip and watch as our talent’s mouth and hair are blown back in reaction to this phenomenon every time he opens a can.